Discover how to develop a franchise marketing strategy

 Growing a franchise can be difficult; you must consider corporate marketing programmes, such as how to attract franchisees; you must consider marketing programmes for your franchisees, such as baseline marketing programmes and then upgrades; and you must consider Digital marketing agency Auckland for your franchisees by specific region. There is a lot that goes into franchise and franchisee marketing.

When you are building a Franchise marketing Agency, you are aiming to attract franchisees, which is not the same as the programme you will be conducting for your real franchisees. So you are trying to get folks to come in so you can get them to sign up.

It’s quite specific, which means that only a small number of individuals will actually want to come in and accomplish this, therefore the first thing you should consider is who might be interested in being a possible franchisee. You should go in and look at this by industry first, so what sector are you in and are you looking for someone who will convert an existing firm into your type of business or someone who will create one from scratch.

So that’s really important because it dictates the marketing strategy pretty significantly, but in general, a corporate marketing programme will include SEO, paid media, email marketing, social media, and media buys, and it will be really important that you do all of these things together so that you reach brand awareness.

If you want to sell more to your franchise you will want to be showing up in Google, so make sure you are doing local SEO, running paid media, Google, Facebook, and getting people to see you on Instagram, as well as conducting social media marketing and content marketing as a Lead generation for franchise sales.